The strong decorative style of the Taika series may surprise those who are used to seeing Iittala representing traditional Nordic functionality and simple design forms. To counterbalance the exuberance of the decoration, the design adopted for the pieces in the Taika series is that of Heikki Orvola's Aika with its classic, clean lines, which was launched 2006. aika adds a distinctive alternative to the Iittala range, taking further the concept of mix and match. The Taika objects are available in two colour schemes which both mix well with for example the new Iittala colours, sand and ultramarine. Taika is a simple way to bring a touch of magic to any home, and add a little joy to everyday life. Taika espressocup and plate are sold separately.
Designed by: Klaus Haapaniemi an international Finn Klaus Haapaniemi (b. 1970) has had plenty of coverage recently in the Finnish as well as foreign media. His CV of design work is impressive: garment prints for Diesel, Levis, Marimekko, Dolce & Gabbana, Cacharel and Bela's Dead, a new brand. He has also worked as Creative Director of the Italian fashion house Bantam, published a book entitled Giants together with the Finnish writer Rosa Liksom, produced illustrations for the Observer newspaper, shown his work in exhibitions and done a few other things in between. The international WGSN trend analysis service has dubbed him as one of the most important rising stars in illustration and design. The international media often refer to Klaus Haapaniemi's Finnish roots, and even the Finnish national epic, the Kalevala, has been mentioned. It is true that his illustrations have references to folklore; both Slav and Japanese influences also have a strong presence.
