Ferm LIVING originates from a graphic design agency in Aarhus, Denmark, founded by Trine Andersen, creative manager at ferm. In 2005, Trine decided, to visit a clairvoyant. Trine was a little astonished when the clairvoyant saw a little bird sitting confused on a branch, not knowing which way to fly. This sight was essential for Trine's decision to follow her dream of starting her own business. Passion for graphic design, interior decoration, and fashion is the nerve in ferm LIVING and the little bird that did not know where to fly next found its way and now sits on top of the company logo.