|Having studied Industrial Design at the Pratt Institute in New York and attended Denmark’s Design School to study interiors and furnishings, American-born Todd Bracher is garnering international attention with his furniture and product design. His work with contemporary housewares brands including Zanotta, Jaguar, Fritz Hansen, IDEE and Urban Outfitters has allowed him to take his design vision to the masses.|
In today’s world of increasingly smaller distances and increasingly accessible style, Bracher is an example. His range has made him accessible to a worldwide audience and his vision is remarkable for its forward-thinking style.
Bracher brings his own cosmopolitan background to bear on his artistic vision; after graduating Pratt, he worked as a Senior Designer at design agency Tom Dixon in London. Impressively, he was also the winner of the UNESCO design award and has been the three-time recipient of the ID award. The LILIA candleholder was his first collaboration with Georg Jensen.
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With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to watches, jewellery and home products.
The philosophy of Georg Jensen himself was to create democratic designs possessing both functionality and beauty. His artisanal skill and artistic talent combined with his continuous ability to identify and support design talent was the foundation on which he built Georg Jensen in Copenhagen in 1904.
Georg Jensen’s style embraced the Art Nouveau lines of the day but injected them with a distinctive vigour that continues to resonate today. Serene flowing forms are enriched by exquisitely sculpted ornamentation and his stylised bouquets of flowers and lush bunches of grapes reflect his sensual delight in nature. Our most important task is to leverage the ideas and principles of the master himself and translate these into the design of the present day.
The Georg Jensen brand is based on a number of shared values such as integrity, authenticity and Danish design. All resonating the Scandinavian values - the simplicity of life, the Nordic light, clean water and fresh air – and all capsulised in the Georg Jensen Vision, Mission and Values. Respecting our DNA and our values it is both our obligation and our opportunity to run a profitable business providing products relevant to the consumer of today.