|Industrial Designer Philip Bro Ludvigsen was educated at the Danish School of Design and Art. In 1998, he launched his own design studio, known simply as Philip Bro. In his short career he has already designed an impressive number of products and projects, ranging from grand auditoriums to small candleholders. He initially collaborated with Georg Jensen designing a Credit Card Holder in stainless steel. This was followed by the Aveny collection–a jewellery collection.|
Philip Bro designs are thoroughly modern and have a lightness to them that brings a smile to the face of the beholder. They prove once again that serious design can still be colourful, whimsical and unexpected. His mostly functional pieces never sacrifice practicality for looks or vice versa. Philip Bro’s sensibility is classically Danish but always exciting and innovative. He is a star of the design world and a pioneer of the way we think about design today.
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With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to watches, jewellery and home products.
The philosophy of Georg Jensen himself was to create democratic designs possessing both functionality and beauty. His artisanal skill and artistic talent combined with his continuous ability to identify and support design talent was the foundation on which he built Georg Jensen in Copenhagen in 1904.
Georg Jensen’s style embraced the Art Nouveau lines of the day but injected them with a distinctive vigour that continues to resonate today. Serene flowing forms are enriched by exquisitely sculpted ornamentation and his stylised bouquets of flowers and lush bunches of grapes reflect his sensual delight in nature. Our most important task is to leverage the ideas and principles of the master himself and translate these into the design of the present day.
The Georg Jensen brand is based on a number of shared values such as integrity, authenticity and Danish design. All resonating the Scandinavian values - the simplicity of life, the Nordic light, clean water and fresh air – and all capsulised in the Georg Jensen Vision, Mission and Values. Respecting our DNA and our values it is both our obligation and our opportunity to run a profitable business providing products relevant to the consumer of today.