|Vivianna Torun Bülow-Hübe (1927 – 2004) was born in Malmö Sweden. She graduated from the Academy of Industrial Arts in Stockholm in 1945 and in 1956 she settled in Paris where she quickly became known for her jewellery. Torun’s designs have become legendary and are exhibited at several museums worldwide including the Museum of Modern Art in New York.|
Torun was philosophical about the role of design in our everyday lives:
"A piece of jewellery should be a symbol of love. It should enhance and move with the body so that it blends with you. It must not overwhelm, but enhance you. This is why it must be timeless. It shouldn’t matter if you are 17 or 87 years old."
One of the most iconic watch design classics in the Georg Jensen watch collection is the Vivianna bangle watch. Torun once reflected back on her inspiration for the bangle watch:
"Then watches were only chronometers – measurers of time, which one got constantly caught out by. I wanted to free people form the slavery of time, I wanted to make a watch which reminded one that life is here and now, so I created a watch with a mirror face, no numbers and a simple second hand. A watch should not make us prisoners of time–but liberate us. Perhaps it is possible to make a timepiece which more intensely perceives the Here and Now. The watch is open ended to symbolize that time should not bind us, and the dial like a mirror reminds us that life is now."
In keeping with the Georg Jensen tradition of innovation, Vivianna Torun Bülow-Hübe set out to reinvent the very concept of time.
shop more work from Vivianna Torun Bülow-Hübe
With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to watches, jewellery and home products.
The philosophy of Georg Jensen himself was to create democratic designs possessing both functionality and beauty. His artisanal skill and artistic talent combined with his continuous ability to identify and support design talent was the foundation on which he built Georg Jensen in Copenhagen in 1904.
Georg Jensen’s style embraced the Art Nouveau lines of the day but injected them with a distinctive vigour that continues to resonate today. Serene flowing forms are enriched by exquisitely sculpted ornamentation and his stylised bouquets of flowers and lush bunches of grapes reflect his sensual delight in nature. Our most important task is to leverage the ideas and principles of the master himself and translate these into the design of the present day.
The Georg Jensen brand is based on a number of shared values such as integrity, authenticity and Danish design. All resonating the Scandinavian values - the simplicity of life, the Nordic light, clean water and fresh air – and all capsulised in the Georg Jensen Vision, Mission and Values. Respecting our DNA and our values it is both our obligation and our opportunity to run a profitable business providing products relevant to the consumer of today.