Louisiana Museum of Modern Art

Franz Wilhelm Seiwert – Freudlose Gasse - Behind the Mask of Joys (1927)

PRINTED | FRAMED IN DENMARK
$65.00
SKU: LA-109631-FJ
  • Specifications
  • Description
  • The Maker
  • Brand:Louisiana Museum of Modern Art Denmark
  • Country: Printed in Denmark
  • SKU: LA-109631-FJ
  • Material: Printed on paper.
  • Dimensions:23.4" x 28.7"
Louisiana Poster with the work, Freudlose Gasse - Behind the Mask of Joys (1927), by the German artist, Franz Wilhelm Seiwert (1894-1933). The poster is published in 2022 in connection with Louisiana's exhibition about Germany in the 1920s, The Cold Eye. Seiwert's work is one of many expressions of artists' interest in the fluid boundaries between gender and sexuality that flourished in 1920s Germany—not least in Berlin.

In Germany, gender roles change with the end of the First World War. Women get the right to vote in 1918 and more foothold on the labor market. The artists are interested in these changes and with an almost sociological look they construct a category of the liberated, Neue Frau - The new woman. The woman is often portrayed as androgynous with masculine features, a short page, a cigarette, a shirt, perhaps a tie, and a flat torso.

In nightclubs in Berlin, for example the famous Eldorado, a significant subculture arises among transgenders and homosexuals, which the police see through—and which is depicted by the artists of the period.
Louisiana Museum of Modern Art Denmark

From the beginning, the founder, Knud W. Jensen, intended for the museum to be a home for modern Danish art. But after only a few years he changed course, and instead of being a predominantly Danish collection, Louisiana became an international museum with many internationally renowned works.

Louisiana's close contact and collaboration with the international arts and cultural milieu has since been one of the museum's greatest strengths. And also one of the main reasons that it has been possible for Louisiana to present an exhibition program that has resonated so strongly with the public over the years. Louisiana has thus achieved a standing as one of the world's most respected exhibition venues, and in the future, it will be able to attract exhibitions and artists at a level that few other museums—either in Denmark or abroad—can match.

Knud W. Jensen put into action many of the period's visionary ideas about modern museum operation, including a desire for art to have a wide audience. It has always been the view at Louisiana that art is not just for an elite but includes experiences and visions for the many.


Why is it called Louisiana?

Many people wonder about the name of the museum. The short explanation is this—a nobleman and his three wives.

Knud W. Jensen chose to "take over" the name of the country house that he later converted to a museum. The property had been built and named in 1855 by Alexander Brun (1814-93), who was an officer and Master of the Royal Hunt and who married three women who were all named Louise.

Here at Louisiana, he was a pioneer in beekeeping and the cultivation of fruit trees.

From the beginning, it was Knud W. Jensen's vision to create a museum with soul, where the public could encounter artwork—not as something pretentious, but rather something that spoke directly to the viewer. And he emphasized the need for "supplementary content" that could help bring alive and enrich the environment: The more opportunities for experience that the program offers, the more Louisiana lives up to its idea—to be a 'musical meeting place' and a milieu that is engaged in contemporary life. —Knud W. Jensen

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