Richard Prince – Untitled - Cowboy (2016)

Exhibition poster with the work, Untitled (Cowboy) (2016), by the American artist, Richard Prince (b. 1949), which Louisiana presents from November 2022 at the exhibition, Same Man, in the exhibition series, Louisiana on Paper. Richard Prince is a leading figure in the USA's so-called Picture Generation. He rephotographs the glossy magazine advertisements with sofas, photo models, biker girls—or the American man, as the cigarette brand Marlboro has formulated him: Here closely cropped by Prince's camera, held together with tape, open to a new interpretation.

When people like Richard Prince in the late 1970s "Billed Generation" did not want to approach painting (he did later on), photography and works on paper were possible solutions. And when Prince really made his mark on the art scene in New York around 1980, it happened precisely with his now famous re-photographs.

With his own camera, he thus stole existing images, twisted them and thus opened them up to new meanings and the many forms of desire that lie within them. Also his own. Prince himself emphasizes this non-fiction as an underlying current in his art. For Prince, reproduction of reality has always been the real goal and what has guided his artistic choices. By, for example as here, re-photographing advertisements with consumer goods.

Prince doesn't ask questions, he says, he seeks answers. All of Prince's works revolve around identity, thus turning his pictorial world into a portrait of the late 20th century: Who are you? Who am I?


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