Ilse Crawford was originally a magazine editor for British Elle Decoration, which she introduced in 1989. Serving as an international decorating tome, it combined modern furniture with personal creativity. Eventually turning towards interior design, Crawford's projects began with her London loft and the Soho House in New York. Her design aesthetic is shaped by functionality and lifestly, placing an emphasis on the emotional value of objects and the surrounding interiors. "When I look at making spaces, I don't just look at the visual. I'm much more interested in the sensory thing, in thinking about it from the human context, the primal perspective, the thing that touches you." Crawford's London office, Studioilse, encourages sustainability thorough collaborations with local artists and manufactures.