Horredsmattan Swedish Rugs was born in the little village of Horred Sweden, along road 41 between Borås and Varberg, where you'll find craftsmanship in both walls and hands. Despite its modest size the village is characterized by one historical weaving business after the other. Horred is very much alive with a deeply rooted tradition of craftsmanship, in a similar fashion to other towns and villages in the Sjuhärad region. As far back as the 16th century the inhabitants of Sjuhärad began weaving textiles in their homes, and towards the end of the 20th century the region was responsible for half of the Swedish textile export. But even though Sjuhärad and Horred are bursting with tradition and classic Swedish design, there's a will and an audacity to try new things. In 1956, when the Brogeby brothers got their hands on a shipment of rain coats that weren't selling, shredded them and began weaving rugs from the remains.