Erik Bagger decided to start his own business in 1987 as the direct result of a visit to the US. However, an equally important aspect was his fascination with the scope inherent in combining steel, plastic and rubber.
In typical Erik Bagger style, he was also able to see the funny side of these materials. Rubber, plastic and steel are traditionally perceived as a kind of symbol of a cold, industrialised world. Once these materials have passed through Erikâ?s hands, however, what emerges is a warm, user-friendly, slightly tongue-in-cheek product.
Erikâ?s design criterion is: The best stylistic merit, the best quality and the best function. If the product does not have these three qualities, it is not allowed to bear the Erik Bagger name.