Since 1988, The Mads Odgård Design Studio has focused on product design with the mission to improve that which already exists and most importantly, gives the user spontaneous delight. Design can be successful only when the balance of all these factors is attained and comfort, technology, ergonomics, ecology, economics and aesthetics exists.
Mads Odgård has designed and developed a wide range of products for a long list of reputable and visionary clients from both Scandinavia and abroad. According to Odgård, "design should be human and logical in form. The design process consists of a series of choices and I must make the best possible at every step. Products must be understandable if they are to endure and reach all walks of life." -Mads Odgård