Paul smith started primarily as a designer for men's wear but has expanded his brand to different shores which provide luxury to his clients. The brand today has 12 different lines which works cohesively and offer comfort to the people. His brand includes Paul Smith, Paul Smith Women, PS by Paul Smith, Paul Smith Jeans, Paul Smith London, R.Newbold (Japan only), Paul Smith Accessories, Paul Smith Shoes, Paul Smith Fragrance, Paul Smith Watches, Paul Smith Pens and Paul Smith furniture and 'things'. A converted town-house in Notting Hill which has been operational from 1998 works as his flagship store, but the company's operational heart remains in Floral Street. Paul Smith's collections are wholesaled to thirty five countries and has fourteen shops in England.